Amapiano Export Masterclass
Masterclass
MS6
Featured

Amapiano Export Masterclass

Date & Time

Jan 25, 2026

11:00 AM - 1:00 PM

Event Format

Virtual

Online Event

Location

Online

National

Registration

Open

320 / 500 registered

Free Entry

About This Event

Breaking into International Markets

Amapiano has taken the world by storm, charting globally and dominating dance floors from London to Berlin. This masterclass will equip producers, DJs, and artists with the strategic knowledge needed to break into international markets and build sustainable international careers.

What You'll Learn

Learn from industry veterans who have successfully exported South African music to global audiences. Topics include building international relationships, navigating booking agents and promoters in different territories, understanding festival contracts and riders, tour logistics, visa requirements for European travel, and marketing strategies tailored for international audiences. We'll also cover digital distribution, playlist pitching, and leveraging social media for global reach.

Live Q&A

Bring your specific questions about breaking into international markets. Our panel will provide personalized advice based on your current career stage and goals.

What You'll Gain

  • Strategies for booking international festival slots
  • Understanding of European music market dynamics
  • Contacts and networking opportunities with UK/EU agents
  • Template contracts and technical rider examples
  • Visa application guidance for touring artists
  • Recording of masterclass for future reference

Organized By

MS6 Internationalization Unit

Contact: international@ms6.gov.za

Speakers & Facilitators

DJ Kabza De Small

DJ Kabza De Small

International Touring Artist

SAMA Award Winner, Billboard Chart Artist

PianoHub Records

Multi-platinum Amapiano pioneer who has performed at major festivals across Europe including Wireless Festival and Parklife. Kabza shares insider knowledge on building an international fanbase.

Sarah Mitchell

Sarah Mitchell

International Booking Agent

15+ Years in International Booking

Paradigm Talent Agency

UK-based agent specializing in African music exports. Sarah has booked South African artists for Glastonbury, Reading & Leeds, and other major European festivals.

Event Schedule

11:00

Welcome & Introductions

Overview of the international Amapiano landscape

11:15

Breaking into UK Markets

DJ Kabza shares his journey to European stages

11:40

Working with International Agents

Sarah Mitchell on what agents look for

12:05

Festival Contracts & Logistics

Understanding riders, visas, and travel requirements

12:30

Marketing for Global Audiences

Digital strategies and playlist pitching

12:50

Live Q&A Session

Get your specific questions answered

Gallery

Amapiano Export Masterclass gallery image 1
Amapiano Export Masterclass gallery image 2
Amapiano Export Masterclass gallery image 3

Free180 spots left

Jan 25, 2026