Genre Spotlight

Afro-Fusion

Blending Worlds

A contemporary blend of various African styles with modern production techniques. It represents the cosmopolitan sound of modern South Africa.

The Story of Afro-Fusion

Evolution: As artists traveled and listened to global music, they began blending local sounds with rock, funk, and soul.

The New Wave: A new generation is mixing everything from Alté to Neo-Soul with African roots.

Visual Timeline / Archival Footage

What Defines Afro-Fusion

Eclectic

A mix of genres without boundaries.

Modern

Contemporary production values.

Global

Appeals to a global audience while retaining African identity.

Afro-Fusion's Cultural Footprint

Represents the diverse and connected nature of modern South African identity.

Bridges the gap between alternative and mainstream.

Artists Defining Afro-Fusion

The genre-benders.

Freshlyground
Icons

Freshlyground

Multi-racial band that blended pop, jazz, and African sounds.

Simphiwe Dana
Contemporary

Simphiwe Dana

Blends jazz, soul, and traditional Xhosa music.

Bongeziwe Mabandla
Contemporary

Bongeziwe Mabandla

Folk-soul artist singing in Xhosa.

The Diversity Within Afro-Fusion

Limitless possibilities.

Afro-Soul
Alternative R&B
Afro-Rock
Sub-genre Visualization

Support Programmes for Afro-Fusion Artists

Supporting alternative voices.

Creative Residencies

Time and space to experiment and create.

Showcase Opportunities

Platforms for alternative music.

Afro-Fusion Success Stories

Critical acclaim.

Waka Waka

Freshlyground's collaboration with Shakira for the 2010 World Cup.

Essential Resources

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